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Keyword research is one of the most crucial aspects of the search engine optimization since you can reduce the time and money necessary to rank for your chosen keyword by a large margin. Even so, if you choose the wrong keywords with high competition and low traffic, you will see very little profits on your investment.

When undertaking keyword research, you ought to follow certain rules:

Consider the amount of competition pages that your chosen keyword has. This is done by just typing in your keyword within quotes into Google, and making out the number of search results in the top right hand corner.

You are better off choosing another keyword if this number is above 1,000,000. But the easiest keywords with competing pages to rank for would be from 10,000 to 250,000. Nevertheless, the number of pages can be unreliable, which brings us to the next point.

You need to also consider the quality of competition as not only is the quantity of competing pages important, but also the quality too of the competing pages is all the more vital in ranking well for your keyword.

You will find it very tricky to displace the top pages which are perhaps occupied by authority sites with tons of backlinks, like a Wikipedia entry, a Wired.com or NYT news article from the top positions.

On the other hand, if the top outcomes are small time blogs with few backlinks, or shopping results from Amazon or eBay, it will be somewhat easy to grade well for that keyword.

Traffic can be avoided by managing your keyword through the Google AdWords Keyword Tool. Hence, if the keyword gets less than 800 precise searches a month; and the amount of competition is high, so you would be better off choosing a different keyword as it would probably not be worth ranking for at this rate.

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