Google Pay Per Click

Google Pay Per Click is now by far the king of pay per click advertising. Google has an estimated 47% of all searches performed on the Internet, followed by Yahoo at apx. 23% and MSN at 11%. This makes Google Pay Per Click the undisputed leader by far.

Google Pay Per Click (Adwords) first began back in 2002. At the time the king of PPC was Yahoo Search Marketing, formerly Overture. Google Pay Per Click didn't just "take off" out of the gate by any means, but it didn't take long for serious advertisers to recognize that Google offered a better product than everyone else.

The main thing that separates Google Pay Per Click from other PPC companies is the ability to test ad headlines within a relatively short period of time. You can have an Adwords campaign up and running usually within fifteen minutes or less, once you've gotten your account set up. This means that people in over one different countries could be potentially viewing your ad in only 10-15 minutes time. That my friends, is nothing short of amazing. Most other PPC companies choose to have ads viewed by humans before they will publish them and this made for extremely long waits for your ads to be shown. In some cases it could take up to five days before your ad was displayed. Some companies still do this. Not so with Google Pay Per Click.

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Another reason that makes Google Adwords so attractive is because you can actually have your ads placed higher than your competitor who is paying MORE for their ad! Google PPC is all about relevency. This means that if you write an ad that just makes much more sense and is more applicable to the keywords being bid on than your competitor's ad, the odds are good that your ad will receive more clicks than theirs and Google will reward your relevency by placing your ad higher where it is more visible to everyone.

Another reason that Google Pay Per Click became popular so fast is because of a method called "Google Cashing". This method is used by affiliate marketer's to sell merchant products and ebooks using Pay Per Click Marketing without having to own a website. Other companies, such as Overture, made you have your own webpage and domain name or you weren't allowed to use their services. Google Pay Per Click changed the landscape of Internet advertising by allowing this.

You can learn everything that you'll ever need to know about Google Pay Per Click fast and easy by visiting www.5DaysToSuccess.com .